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Protect Your Future

Overview

Tools

Tools

Timeframe

Timeframe

10 Weeks

10 Weeks

About

About

CashShield - a student owned proposal of a financial support application. Its main goals are helping users keep track of their expenses, especially digital wallet transactions, setting spending limits, analyzing spending habits, etc.

CashShield - a student owned proposal of a financial support application. Its main goals are helping users keep track of their expenses, especially digital wallet transactions, setting spending limits, analyzing spending habits, etc.

Target Audience

Target Audience

Our app is designed for those who are highly motivated to curb overspending and take control of their financial future. Drawing from the Fogg Behavior Model, our app acts as a trigger, facilitator, and signal to help users make positive financial decisions. After the conduction of user research, the target audience is scaled down to potentials such as:

  • College students who want to change their spending habits

  • 18-25 college students/young adults

  • People who use Apple Pay purchase products online through their phones.

Drawing from the Fogg Behavior Model, our app acts as a trigger, facilitator, and signal to help users make positive financial decisions. After the conduction of user research, the target audience is scaled down to potentials such as:

  • College students who want to change their spending habits

  • 18-25 college students/young adults

  • People who use Apple Pay purchase products online through their phones.

25% of college students sometimes or often use Apple Pay

25% of college students sometimes or often use Apple Pay

25% of college students sometimes or often use Apple Pay

53% of Gen Z students rank money management as the most daunting challenge they face today.

53% of Gen Z students rank money management as the most daunting challenge they face today.

53% of Gen Z students rank money management as the most daunting challenge they face today.

Fogg Behavior Model

Facilitators

Facilitators

Sparks

Sparks

Signals

Signals

The Science Behind

Adapting the Fogg Behavior Model into the design, "M" stands for "Motivation", and A stands for "Ability". The concept of the model in short is "Behaviors can change under influence of the combination of prompt, motivation, and ability". UX researcher can create features in products that act as prompts to encourage the changes in users' behavior

There are 3 possible behavior triggers:

• Facilitators
 • Sparks
 • Signals

Fogg Behavior Model

Facilitators 📈

⬆️ M • ⬇️ A

Targeting audiences with low ability, yet they have high motivation in pursuing their goal. Facilitator triggers can be any features that is supportive and convenient for users to achieve their target, as simple as a button for easy accessibility, an analysis report, etc.

Sparks ✨

⬇️ M • ⬆️ A

Targeting audiences with high ability, yet they have low motivation in pursuing their goal. Spark triggers act as an encouragement to boost users' motivation. features can be prizes, achievement badges, or target route that users' set for themselves.

Signals 🚦

⬆️ M • ⬆️ A

Targeting audiences with high ability and high motivation in pursuing their goal. Signals are form of notification, slides button, etc.

Ideations

Ideations

Tools Used

Logo

Logo

The CashShield logo ingeniously combines a "$" icon within a shield, accompanied by the brand name, encapsulating the company's identity and mission succinctly. This visual fusion communicates financial protection, instilling trust in users. The strategic integration of the brand name enhances both brand awareness and identity, creating a powerful and memorable representation of CashShield's commitment to securing users' finances.

Colors

Colors

The dynamic pairing of #63D9FD (light blue) and #4FED96 (mint green) isn't just a color scheme; it's a visual symphony for a finance protection brand. Light blue instills trust and professionalism, like a financial guardian angel, while mint green adds a burst of freshness, promising growth and prosperity. They create a harmonious blend that's not just aesthetically pleasing but speaks volumes about the brand's commitment to a secure, stable, and flourishing financial future. It's not just a color palette; it's a promise of financial well-being, wrapped in a visually captivating bow.

The dynamic pairing of #63D9FD (light blue) and #4FED96 (mint green) isn't just a color scheme; it's a visual symphony for a finance protection brand. Light blue instills trust and professionalism, like a financial guardian angel, while mint green adds a burst of freshness, promising growth and prosperity. They create a harmonious blend that's not just aesthetically pleasing but speaks volumes about the brand's commitment to a secure, stable, and flourishing financial future. It's not just a color palette; it's a promise of financial well-being, wrapped in a visually captivating bow.

Font

Font

The Chakra Patch font fits well with a futuristic concept due to its sleek and modern design, unique and distinctive features, technological feel, readability, color compatibility, association with modern themes, and adaptability to various media. Its clean lines, innovative style, and potential resemblance to digital interfaces contribute to a sense of forward-thinking design, making it suitable for conveying a futuristic atmosphere that aligns with the brand's goal.

The Chakra Patch font fits well with a futuristic concept due to its sleek and modern design, unique and distinctive features, technological feel, readability, color compatibility, association with modern themes, and adaptability to various media. Its clean lines, innovative style, and potential resemblance to digital interfaces contribute to a sense of forward-thinking design, making it suitable for conveying a futuristic atmosphere that aligns with the brand's goal.

Products

Products

Combining the Fogg Behavior Model with a savings-focused approach involves creating a user-friendly platform with features tailored to behavior triggers.

  1. Goal Setting acts as a Facilitator, offering a step-by-step process for users to set personalized savings goals.

  2. Achievement serves as Sparks, incorporating a reward system and visual progress tracking to motivate users.

  3. Reminder functions as a Signal, using timely notifications and personalized alerts to keep users engaged and informed about their savings journey.

    This holistic approach aims to encourage and sustain positive money-saving behaviors.

Overview

Tools

Timeframe

10 Weeks